Because Barbie is more than just a fashionista, she is an
ADVENTURER. Barbie craves the outdoors and yearns for new experiences. If
Barbie is going to continue to find new ways to inspire and encourage the next
generation of girls, then she must break out of the box and live her life like
she never has before. It’s time to hang up the sequence satin dresses and skinny
jeans; put on some sensible shoes and get ready to explore new territory. It’s
time for change!
An Adventurer In The Making
In the mid-60s, Barbie shed her stiff body type and was
upgraded with a twist and turn waist and bendable legs. In the 70s a new
California lifestyle was introduced. A life in the sun and the sand, Barbie received
tanned skin, straight, blond hair, and a re-sculpted face with an open smile
and pearly white teeth. And finally
Barbie’s sparkling blue eyes began to look forward instead of set off to the
side thanks to the feminist movement and female empowerment. Now if we could do
something about those tip-toed feet we’d be getting somewhere!
All Work But No Dirt
Barbie has had over 125 careers, from traditional to
trendy as well as many athletic careers. Barbie
has been quite the trend setter and go-getter in her 53 years of popularity. Her
latest trend is the “I Can Be Barbie.” Her current slogan says, “Barbie lets
you be anything you want to be”. I feel
it’s time to explore a new side of Barbie – Adventure Barbie! It’s time to go where no Barbie has ever gone
before. I propose a new slogan for Barbie, “Explore! Find it in the great
outdoors.” I call for less dazzle and more dirt! Fewer frills and far more thrills!
Now let’s go have some fun.
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